FAILURE TO CRAFT YOUR CUSTOMER AVATAR IS A PODCASTING PITFALL
Crafting your customer avatar is an essential part of promoting your business. But first, let us discuss what CUSTOMER AVATAR means.
According to Viral Solutions, A customer avatar (sometimes referred to as a buyer persona, marketing persona, or customer profile) is a representation of your ideal customer—the type of person you want to purchase your products or services.
Podcasting helps us CREATE AWARENESS and let our ideal customers know about what we do, who are we, and that we have the SOLUTION TO THEIR PROBLEMS, warm them up & prepare them to take action on the offer.
But what would happen if you record and publish episodes that are not well-crafted based on your customer’s NEEDS and WANTS?
You end up ASSUMING that the podcast topics you have suit them well when, in fact, THEY DON’T
FAILURE to invite the appropriate GUESTS in your show, making it much more complicated to address the REAL PROBLEM of the listeners
If you can’t CLARIFY to POTENTIAL GUESTS what type of market you serve, GOALS, and PURPOSE, it causes CONFUSION. They won’t be able to CRAFT & SHARE the MESSAGE that will resonate with your audience
People won’t IDENTIFY what your REAL PURPOSE is.
You won’t be their GO-TO person because your message is all over the place.
Not only that, because episodes are your HERO CONTENT. This means the extracted tidbits from it for PROMOTION across different social media platforms will also not be well-crafted, decreasing your chance of attracting the right target market.
And repeatedly doing this CAN LEAD TO EXHAUSTION.To save yourself from that, here’s what you should do:
Determine who you want to talk to – What are their (Psycho-graphics and Demographics)
Remember: The message you have in your recording dictates what kind of repurposed contents you have.
Identify your TOPIC OF INFLUENCE – Which Podcast Category would yours fall under? If it’s BUSINESS, which INDUSTRY does it belong?
Know what’s your GOAL – Do you want to SELL SERVICES or PRODUCTS? AFFILIATE MARKETING or BUILD RELATIONSHIP?
Know what your OFFER is. – This will help you use the RIGHT CTA every after episode.
Do SOCIAL MEDIA LISTENING – Go to groups where your target market hangs out. LISTEN.VERY.CAREFULLY.
Listen to their conversation, follow threads, take down notes. That’s where you’ll generate lots of content ideas directly from your ideal customer.
Share this with your friends who need this.
HELP ME SPREAD THE MESSAGE. Thanks!