The Next Thing You Need To Craft To Start Earning

Crafting your offer saves you from being burned out and drained because it helps you shape the clarity that your audience needs to know.

You have to be clear of the message you are conveying through your episodes.

It has to relay what kind of problem you are solving and what kind of solution you have for the:

*INFORMED

*UNINFORMED and the

*MISINFORMED listeners

Addressing the problem, breaking it down into pieces and making it educational and informative advances your business to the next level.

​Grab Your Free ​“Podcast Promotion Workflow” and a Free Consultation Call with ME! —

Link mentioned:

​Grab Your Free ​“Podcast Promotion Workflow” and a Free Consultation Call with ME!

Link mentioned:

Zencastr – Use this tool to record smoothly

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Increase Your Conversion Rate By Improving Your Podcast Content Ideas

Crafting your customer avatar is an essential step to monetize your podcast. Speaking your ideal clients’ language, pain points, and motivation levels up your content because they’d feel that you LISTEN CAREFULLY. This is one of the most critical things podcasters miss to do, even my clients.

That’s why in this episode, you’ll hear tips and strategies on how to understand your dream listeners better.

You want to do all of these to give them CLARITY and CONVENIENCE and convey a clear message about the solution you can provide them.

​Grab Your Free ​“Podcast Promotion Workflow” and a Free Consultation Call with ME!

Link mentioned:

Episode 4 Failure To Craft Your Customer Avatar Is A Podcasting Pitfall

Zencastr – Use this tool to record smoothly

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Failure To Craft Your Customer Avatar Is A Podcasting Pitfall

Crafting your customer avatar for business is also essential in Podcasting because Podcasting is a part of your funnel where you create awareness and start to attract the listeners or followers. Doing in-depth research about their pain points, interests, and behavior will give you a comprehensive understanding of content ideas to talk about in your episodes.

Why is it a PITFALL?

  • You end up ASSUMING that the podcast topics you have suit them well when, in fact, THEY DON’T
  • FAILURE to invite the appropriate GUESTS in your show, making it much more complicated to address the REAL PROBLEM of the listeners
  • If you can’t CLARIFY to POTENTIAL GUESTS what type of market you serve, GOALS, and PURPOSE, it causes CONFUSION. They won’t be able to CRAFT & SHARE the MESSAGE that will resonate with your audience.
  • People won’t IDENTIFY what your REAL PURPOSE is.
  • You won’t be their GO-TO person because your message is all over the place.

LISTEN TO THEM CAREFULLY. Know what your ideal customer wants and needs. It will break the exhausting chain and give you favorable results instead.

​Grab Your Free ​“Podcast Promotion Workflow” and a Free Consultation Call with ME!

Links mentioned:

Podcasting Pitfall Post

Zencaster

Episode 3 TOI

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The Importance of TOI

Creating a podcast requires a lot of work from recording, editing, to promoting. That’s why knowing your TOI or your Topic Of Influence is one of the essential steps. It helps you:

  • Be more spontaneous & confident in talking to your audience
  • It allows you to enjoy what you do even if it’s a lot of work
  • It allows your listeners to feel your passion through your message

Assessing which podcast category, industry, or niche you belong to helps you save time, energy, and effort.

​Grab Your Free ​“Podcast Promotion Workflow” and a Free Consultation Call with ME!

Kai Villanueva

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LinkedIn

Instagram

Youtube

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Links

Kai Villanueva

Facebook

LinkedIn

Instagram

Youtube

Connect with my Voice Over Artist LinkedIn

What can Podcasting Do For Your Business?

Building trust and a relationship with your target market can be challenging. But Podcasting allows you to talk to them intimately; it enables you to create content that they can absorb while multi-tasking. Whether your goal is to EDUCATE, INSPIRE, or ENTERTAIN, Podcasting makes the job easy for you!

BENEFITS OF PODCASTING:

  • Allows you to build TRUST & RELATIONSHIP
  • A place where you can talk to your audience INTIMATELY
  • Provides CONVENIENCE to your target market
  • It can be your HERO CONTENT; you can repurpose sound bites that are shareable across social media platforms.
  • It helps you increase INCOME GENERATION.

​Grab Your Free ​“Podcast Promotion Workflow” and a Free Consultation Call with ME!

Kai Villanueva

Facebook

LinkedIn

Instagram

Youtube

Connect with my Voice Over Artist LinkedIn

The PodCASH Show (Pilot Episode)

In this episode, I talk about the GOALS I have for The PodCASH Show. I also mentioned who is this for and what kind of problems I aim to solve.

If you are someone who is:

  • Really FRUSTRATED in the results of your podcast
  • Questioning the capablities of Podcasting
  • Doesn’t know how to PROMOTE your Podcast
  • Doesn’t know how to EARN THROUGH PODCASTING

THEN THIS IS FOR YOU.

Don’t forget to SUBSCRIBE and like my Facebook Page

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“I AM NEW TO PODCASTING ANY ADVICE YOU COULD GIVE?”

Pod Kai Media

This is a question I usually get when someone wants to start a podcast.

So here is a couple of advice I could give:

🔥 KNOW YOUR TOPIC OF INFLUENCE (Thanks to Steve Olsher) Identify from which category you could BE YOURSELF most of the time because this will help you BE RELATABLE and COMFORTABLE while recording.

🔥 IDENTIFY YOUR TARGET LISTENER’S BEHAVIOR –

*Know their pain points

*Determine which social media platforms they usually hang out All of these will help you BIGTIME in promoting your show and each of your episodes.

🔥 IDENTIFY YOUR OFFER SO YOU CAN USE THE RIGHT CTA

Do you want them to be a part of your Facebook group or sign-up to your email list to nurture them?

This will help you choose the right CTA for your outro, promotional posts, and show notes (A CTA aside from asking them to subscribe, review, and leave a rating)

🔥 CREATE AN EXPLICIT SCHEDULE AND COMMIT TO IT -SHOW UP.

If you promise to publish one episode a week, every Tuesdays then, BE THERE.For unexpected circumstances that would make you miss an episode for a week, a PODCAST BANK will SAVE you.

Record at least four episodes in advance that is still relatable to your Topic of Influence to maintain your PRESENCE.

🔥 THE MOST IMPORTANT PART IS IDENTIFY YOUR GOAL – Do you plan to sell a specific service or product through your podcast?

Do you plan on doing affiliate marketing out of it or build your network?

Determining this helps you build a functional strategy that will solidify the foundation of your podcast.

These are just the basic things that you can start with. Now go ahead and let the world hear your message. 💪

FAILURE TO CRAFT YOUR CUSTOMER AVATAR IS A PODCASTING PITFALL

Crafting your customer avatar is an essential part of promoting your business. But first, let us discuss what CUSTOMER AVATAR means.

According to Viral Solutions, A customer avatar (sometimes referred to as a buyer persona, marketing persona, or customer profile) is a representation of your ideal customer—the type of person you want to purchase your products or services.

Podcasting helps us CREATE AWARENESS and let our ideal customers know about what we do, who are we, and that we have the SOLUTION TO THEIR PROBLEMS, warm them up & prepare them to take action on the offer.

But what would happen if you record and publish episodes that are not well-crafted based on your customer’s NEEDS and WANTS?

⛔ You end up ASSUMING that the podcast topics you have suit them well when, in fact, THEY DON’T

⛔ FAILURE to invite the appropriate GUESTS in your show, making it much more complicated to address the REAL PROBLEM of the listeners

⛔ If you can’t CLARIFY to POTENTIAL GUESTS what type of market you serve, GOALS, and PURPOSE, it causes CONFUSION. They won’t be able to CRAFT & SHARE the MESSAGE that will resonate with your audience

⛔ People won’t IDENTIFY what your REAL PURPOSE is.

⛔ You won’t be their GO-TO person because your message is all over the place.

Not only that, because episodes are your HERO CONTENT. This means the extracted tidbits from it for PROMOTION across different social media platforms will also not be well-crafted, decreasing your chance of attracting the right target market.

And repeatedly doing this CAN LEAD TO EXHAUSTION.To save yourself from that, here’s what you should do:

🌱 Determine who you want to talk to – What are their (Psycho-graphics and Demographics)

➡️ Age

➡️ Gender

➡️ Location

➡️ Interests

➡️ Job

➡️ Language

➡️ Pain Points

➡️ Wants

➡️ Needs

➡️ Motivation

Remember: The message you have in your recording dictates what kind of repurposed contents you have.

🌱 Identify your TOPIC OF INFLUENCE – Which Podcast Category would yours fall under? If it’s BUSINESS, which INDUSTRY does it belong?

🌱 Know what’s your GOAL – Do you want to SELL SERVICES or PRODUCTS? AFFILIATE MARKETING or BUILD RELATIONSHIP?

🌱 Know what your OFFER is. – This will help you use the RIGHT CTA every after episode.

🌱 Do SOCIAL MEDIA LISTENING – Go to groups where your target market hangs out. LISTEN.VERY.CAREFULLY.

Listen to their conversation, follow threads, take down notes. That’s where you’ll generate lots of content ideas directly from your ideal customer.

Share this with your friends who need this.

HELP ME SPREAD THE MESSAGE. Thanks!💖

5 Genius Podcast Editing Tips to avoid falling into a Time Sinkhole

It might be frustrating to a lot of people on how they seem to waste TONS of their time in spotting which part of their podcast episode should be deleted. They have to listen to their recording over again to make sure it doesn’t leave pesky, unnecessary sounds. It would even be much annoying if you don’t know which tool can help you to better your podcast presentation. That’s why I made this PDF file to give you some of the Genius Tips I use in editing my clients’ podcasts. These are just very simple ways but could definitely save you LOTS OF TIME!!!

 

5 Genius Podcast Editing Tips to Avoid Falling Into a Time Sinkhole-Keen-Kai Podkaister by Kai Villanueva on Scribd

 

Need help in editing your podcasts? Want to have a podcast audit to know how to improve your podcast presentation evenmore? Interested to know the podcast editing services I offer? Shoot me an email at kai@podkai.com or book a call now!

Is this article helpful? Leave a comment below and let me know your experience about podcast editing!

See you!

Podcasting; an underpriced platform

Gary Vaynerchuk, a very well-known​ author and a motivational speaker​ ​ believes that ​Podcasting is enormous​ because it is an underpriced platform for content distribution​.  Like what he said, entrepreneurs must know and use a way on how to get underpriced attention. It would work best if ​you are to Continue reading

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