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“I AM NEW TO PODCASTING ANY ADVICE YOU COULD GIVE?”

Pod Kai Media

This is a question I usually get when someone wants to start a podcast.

So here is a couple of advice I could give:

🔥 KNOW YOUR TOPIC OF INFLUENCE (Thanks to Steve Olsher) Identify from which category you could BE YOURSELF most of the time because this will help you BE RELATABLE and COMFORTABLE while recording.

🔥 IDENTIFY YOUR TARGET LISTENER’S BEHAVIOR –

*Know their pain points

*Determine which social media platforms they usually hang out All of these will help you BIGTIME in promoting your show and each of your episodes.

🔥 IDENTIFY YOUR OFFER SO YOU CAN USE THE RIGHT CTA

Do you want them to be a part of your Facebook group or sign-up to your email list to nurture them?

This will help you choose the right CTA for your outro, promotional posts, and show notes (A CTA aside from asking them to subscribe, review, and leave a rating)

🔥 CREATE AN EXPLICIT SCHEDULE AND COMMIT TO IT -SHOW UP.

If you promise to publish one episode a week, every Tuesdays then, BE THERE.For unexpected circumstances that would make you miss an episode for a week, a PODCAST BANK will SAVE you.

Record at least four episodes in advance that is still relatable to your Topic of Influence to maintain your PRESENCE.

🔥 THE MOST IMPORTANT PART IS IDENTIFY YOUR GOAL – Do you plan to sell a specific service or product through your podcast?

Do you plan on doing affiliate marketing out of it or build your network?

Determining this helps you build a functional strategy that will solidify the foundation of your podcast.

These are just the basic things that you can start with. Now go ahead and let the world hear your message. 💪

FAILURE TO CRAFT YOUR CUSTOMER AVATAR IS A PODCASTING PITFALL

Crafting your customer avatar is an essential part of promoting your business. But first, let us discuss what CUSTOMER AVATAR means.

According to Viral Solutions, A customer avatar (sometimes referred to as a buyer persona, marketing persona, or customer profile) is a representation of your ideal customer—the type of person you want to purchase your products or services.

Podcasting helps us CREATE AWARENESS and let our ideal customers know about what we do, who are we, and that we have the SOLUTION TO THEIR PROBLEMS, warm them up & prepare them to take action on the offer.

But what would happen if you record and publish episodes that are not well-crafted based on your customer’s NEEDS and WANTS?

⛔ You end up ASSUMING that the podcast topics you have suit them well when, in fact, THEY DON’T

⛔ FAILURE to invite the appropriate GUESTS in your show, making it much more complicated to address the REAL PROBLEM of the listeners

⛔ If you can’t CLARIFY to POTENTIAL GUESTS what type of market you serve, GOALS, and PURPOSE, it causes CONFUSION. They won’t be able to CRAFT & SHARE the MESSAGE that will resonate with your audience

⛔ People won’t IDENTIFY what your REAL PURPOSE is.

⛔ You won’t be their GO-TO person because your message is all over the place.

Not only that, because episodes are your HERO CONTENT. This means the extracted tidbits from it for PROMOTION across different social media platforms will also not be well-crafted, decreasing your chance of attracting the right target market.

And repeatedly doing this CAN LEAD TO EXHAUSTION.To save yourself from that, here’s what you should do:

🌱 Determine who you want to talk to – What are their (Psycho-graphics and Demographics)

➡️ Age

➡️ Gender

➡️ Location

➡️ Interests

➡️ Job

➡️ Language

➡️ Pain Points

➡️ Wants

➡️ Needs

➡️ Motivation

Remember: The message you have in your recording dictates what kind of repurposed contents you have.

🌱 Identify your TOPIC OF INFLUENCE – Which Podcast Category would yours fall under? If it’s BUSINESS, which INDUSTRY does it belong?

🌱 Know what’s your GOAL – Do you want to SELL SERVICES or PRODUCTS? AFFILIATE MARKETING or BUILD RELATIONSHIP?

🌱 Know what your OFFER is. – This will help you use the RIGHT CTA every after episode.

🌱 Do SOCIAL MEDIA LISTENING – Go to groups where your target market hangs out. LISTEN.VERY.CAREFULLY.

Listen to their conversation, follow threads, take down notes. That’s where you’ll generate lots of content ideas directly from your ideal customer.

Share this with your friends who need this.

HELP ME SPREAD THE MESSAGE. Thanks!💖