Category Archives for Podcasting

“I AM NEW TO PODCASTING ANY ADVICE YOU COULD GIVE?”

Pod Kai Media

This is a question I usually get when someone wants to start a podcast.

So here is a couple of advice I could give:

🔥 KNOW YOUR TOPIC OF INFLUENCE (Thanks to Steve Olsher) Identify from which category you could BE YOURSELF most of the time because this will help you BE RELATABLE and COMFORTABLE while recording.

🔥 IDENTIFY YOUR TARGET LISTENER’S BEHAVIOR –

*Know their pain points

*Determine which social media platforms they usually hang out All of these will help you BIGTIME in promoting your show and each of your episodes.

🔥 IDENTIFY YOUR OFFER SO YOU CAN USE THE RIGHT CTA

Do you want them to be a part of your Facebook group or sign-up to your email list to nurture them?

This will help you choose the right CTA for your outro, promotional posts, and show notes (A CTA aside from asking them to subscribe, review, and leave a rating)

🔥 CREATE AN EXPLICIT SCHEDULE AND COMMIT TO IT -SHOW UP.

If you promise to publish one episode a week, every Tuesdays then, BE THERE.For unexpected circumstances that would make you miss an episode for a week, a PODCAST BANK will SAVE you.

Record at least four episodes in advance that is still relatable to your Topic of Influence to maintain your PRESENCE.

🔥 THE MOST IMPORTANT PART IS IDENTIFY YOUR GOAL – Do you plan to sell a specific service or product through your podcast?

Do you plan on doing affiliate marketing out of it or build your network?

Determining this helps you build a functional strategy that will solidify the foundation of your podcast.

These are just the basic things that you can start with. Now go ahead and let the world hear your message. 💪

FAILURE TO CRAFT YOUR CUSTOMER AVATAR IS A PODCASTING PITFALL

Crafting your customer avatar is an essential part of promoting your business. But first, let us discuss what CUSTOMER AVATAR means.

According to Viral Solutions, A customer avatar (sometimes referred to as a buyer persona, marketing persona, or customer profile) is a representation of your ideal customer—the type of person you want to purchase your products or services.

Podcasting helps us CREATE AWARENESS and let our ideal customers know about what we do, who are we, and that we have the SOLUTION TO THEIR PROBLEMS, warm them up & prepare them to take action on the offer.

But what would happen if you record and publish episodes that are not well-crafted based on your customer’s NEEDS and WANTS?

⛔ You end up ASSUMING that the podcast topics you have suit them well when, in fact, THEY DON’T

⛔ FAILURE to invite the appropriate GUESTS in your show, making it much more complicated to address the REAL PROBLEM of the listeners

⛔ If you can’t CLARIFY to POTENTIAL GUESTS what type of market you serve, GOALS, and PURPOSE, it causes CONFUSION. They won’t be able to CRAFT & SHARE the MESSAGE that will resonate with your audience

⛔ People won’t IDENTIFY what your REAL PURPOSE is.

⛔ You won’t be their GO-TO person because your message is all over the place.

Not only that, because episodes are your HERO CONTENT. This means the extracted tidbits from it for PROMOTION across different social media platforms will also not be well-crafted, decreasing your chance of attracting the right target market.

And repeatedly doing this CAN LEAD TO EXHAUSTION.To save yourself from that, here’s what you should do:

🌱 Determine who you want to talk to – What are their (Psycho-graphics and Demographics)

➡️ Age

➡️ Gender

➡️ Location

➡️ Interests

➡️ Job

➡️ Language

➡️ Pain Points

➡️ Wants

➡️ Needs

➡️ Motivation

Remember: The message you have in your recording dictates what kind of repurposed contents you have.

🌱 Identify your TOPIC OF INFLUENCE – Which Podcast Category would yours fall under? If it’s BUSINESS, which INDUSTRY does it belong?

🌱 Know what’s your GOAL – Do you want to SELL SERVICES or PRODUCTS? AFFILIATE MARKETING or BUILD RELATIONSHIP?

🌱 Know what your OFFER is. – This will help you use the RIGHT CTA every after episode.

🌱 Do SOCIAL MEDIA LISTENING – Go to groups where your target market hangs out. LISTEN.VERY.CAREFULLY.

Listen to their conversation, follow threads, take down notes. That’s where you’ll generate lots of content ideas directly from your ideal customer.

Share this with your friends who need this.

HELP ME SPREAD THE MESSAGE. Thanks!💖

5 Genius Podcast Editing Tips to avoid falling into a Time Sinkhole

It might be frustrating to a lot of people on how they seem to waste TONS of their time in spotting which part of their podcast episode should be deleted. They have to listen to their recording over again to make sure it doesn’t leave pesky, unnecessary sounds. It would even be much annoying if you don’t know which tool can help you to better your podcast presentation. That’s why I made this PDF file to give you some of the Genius Tips I use in editing my clients’ podcasts. These are just very simple ways but could definitely save you LOTS OF TIME!!!

 

5 Genius Podcast Editing Tips to Avoid Falling Into a Time Sinkhole-Keen-Kai Podkaister by Kai Villanueva on Scribd

 

Need help in editing your podcasts? Want to have a podcast audit to know how to improve your podcast presentation evenmore? Interested to know the podcast editing services I offer? Shoot me an email at kai@podkai.com or book a call now!

Is this article helpful? Leave a comment below and let me know your experience about podcast editing!

See you!

Podcasting; an underpriced platform

Gary Vaynerchuk, a very well-known​ author and a motivational speaker​ ​ believes that ​Podcasting is enormous​ because it is an underpriced platform for content distribution​.  Like what he said, entrepreneurs must know and use a way on how to get underpriced attention. It would work best if ​you are to Continue reading

The Best Podcasting Microphones

Rode Podcaster

USB Broadcast Microphone

The RØDE Podcaster is a dynamic, end-address USB microphone that combines broadcast-quality audio with the simplicity of USB connectivity, allowing recording direct to a computer without the need for an additional digital interface. Including an audiophile quality 18-bit resolution, 48kHz sampling A/D converter, the Podcaster processes all of the analogue-to-digital conversion internally, bypassing the computer’s lower quality on-board sound controller altogether.

A headphone output on the microphone body provides zero-latency monitoring, so the user can hear exactly what is being recorded, free of delay or echo.The Podcaster features an internal pop filter, designed to minimise plosives sounds that can overload the microphone capsule and distort the audio output. It is fully compatible with Windows 7, Windows 8 and Mac OS X computers, as well as several Linux distributions. The microphone is bus powered and features a status LED to indicate operation.

The Podcaster is ideal for podcasting, vodcasting, YouTube videos, voice recognition software, corporate videos and any production application that requires a simple yet professional voice-over microphone. It is also a convenient demo microphone for musicians and songwriters that prefer the convenience of a USB microphone but don’t want to compromise sound quality.

It can also be used as an iPad microphone for the Apple iPad (in conjunction with the iPad Camera Connection Kit and a powered USB hub) to provide high quality recording to various iPad audio applications such as Garageband. The Podcaster includes a sturdy RM2 microphone ring mount. For professional applications the optional PSM1 shock mount and PSA1 boom arm are highly recommended. The RØDE Podcaster USB microphone is designed and made in Australia, and covered by RØDE Microphones’ industry leading 10 year warranty (after registration).

***PHOTO & DESCRIPTION FROM THE MANUFACTURER***​


Blue Microphones Snowball USB Microphone

Create studio-quality recordings with Blue Microphone’s Snowball, a USB microphone with exceptional sound-capture capabilities. Using Blue Microphone’s award-winning dual-capsule and circuit design, the Snowball produces crisp, clean recordings that are free of feedback and distortion.

A unique pattern switch allows you to toggle between three different settings, giving you the flexibility to record vocals, instrumental music, podcasts, interviews, and more. With a plug-and-play design that is both Mac and PC compatible, the Snowball requires no additional drivers and is ready to record straight out of the box.

***PHOTO & DESCRIPTION FROM THE MANUFACTURER***​


Blue Microphones Yeti USB Microphone

Create unparalleled recordings directly in your computer with Blue Microphone’s Yeti USB Microphone. The Yeti uses Blue Microphone’s proprietary tri-capsule technology to produce pristine, studio-quality recordings. It features four different pattern settings so you can record vocals, instrumental music, podcasts, or interviews in ways that would normally require multiple microphones. With simple controls for headphone volume, pattern selection, instant mute, and microphone gain, you’ll be creating exceptional recordings right out of the box.

***PHOTO & DESCRIPTION FROM THE MANUFACTURER***​


Samson Go Mic Portable USB Condenser Microphone

Go Mic Goes Where You Go.

Further expanding on its diverse line of USB microphones, Samson introduces Go Mic, a portable recording microphone that clips to your laptop. Go Mic is perfect for recording music, podcasts or field recording, but it also makes a great solution for use with voice recognition software, iChat, web casting and even Voice over Internet Protocol (VoIP). Because of its custom, compact design, the Go Mic can clip right onto your laptop or sit unobtrusively on your desk. Plug and play operation also means it’s completely compatible with a Mac OS or Windows, with no drivers required.

***PHOTO & DESCRIPTION FROM THE MANUFACTURER***​


Audio-Technica ATR-2100USB

Cardioid Dynamic USB/XLR Microphone

The ATR2100-USB is designed to take you from the stage to the studio and beyond. This rugged handheld microphone offers two outputs, USB output for digital recording, and an XLR output that connects with a sound system’s conventional microphone input for use in live performance. The microphone plugs right into your computer’s USB port, and functions seamlessly with your favorite recording software. The ATR2100-USB also offers a quality analog-to-digital converter for excellent fidelity, and a headphone output with level control for monitoring. Its cardioid polar pattern reduces pickup of unwanted sounds from the sides and rear. The microphone is ideal for live performance, podcasting, home studio recording, field recording, and voiceover use.

***PHOTO & DESCRIPTION FROM THE MANUFACTURER***​

Why Podcasting Is Important

Podcasting! Podcasting! Podcasting! A very fun way to consume information while being able to do other things around you. How much do you love listening to it? And have you heard that it is the next big thing in content distribution? Well, let’s find out!

Continue reading