You’re Publishing Podcasts… But Not Getting Leads?
Why are some podcasts getting thousands of listeners but very few leads? In this episode, Kai breaks down the biggest mistakes that stop podcasts from converting into clients, from publishing without a strategy to unclear calls-to-action and weak customer journeys. She also shares the podcast infrastructure Pod Kai Media uses to turn evergreen content into a consistent lead-generation system without creating more episodes.
Timestamps:
- 00:00 Why your podcast isn’t generating leads
- 01:32 A client case study: 150 organic clicks from one episode
- 03:18 Why publishing isn’t the same as marketing
- 07:12 The biggest promotion mistake most podcasters make
- 11:05 Why unclear offers confuse your listeners
- 14:02 Building a simple customer journey that converts
- 17:30 The Pod Kai Media podcast infrastructure
- 22:08 How evergreen content becomes a lead-generation asset
- 27:15 Repurposing strategies that keep your podcast working for you
- 31:18 Why content creation is an investment, not an expense
- 34:20 Results from client case studies and final takeaway
- 36:05 How to work with Pod Kai Media
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