
The Importance of TOI
Creating a podcast requires a lot of work from recording, editing, to promoting. That’s why knowing your TOI or your Topic Of Influence is one of the essential steps. It helps you:
- Be more spontaneous & confident in talking to your audience
- It allows you to enjoy what you do even if it’s a lot of work
- It allows your listeners to feel your passion through your message
Assessing which podcast category, industry, or niche you belong to helps you save time, energy, and effort.
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