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S2E32 – Producing Hot, Relevant Content
Show Summary: “Content is king. If your data and analytics show weak results even with well-researched ideas, it’s time to pause and listen to your audience. Produce hot, relevant content that resonates with my proven tips.”
At last, I’ve now reached the end of our mini series. Here’s the last contributing factor added to my list on how to make listeners listen till the end – your podcast’s Content Topics. Like what I’ve always emphasized in my past episodes, your content ideas are very crucial in forming solid relationships and loyalty from your listener base.
Your content topics also define and attract your target market. When producing content topics that hit the nail when it comes to their needs, it makes your audience feel understood and this will help them look up to you and think of you as the top of mind solution for the problems that they have.
In this episode, I’m going to share with you four (4) tips on how you can generate and maximize your content ideas, while increasing your listeners’ retention rate.
Episode 32 is the last of The Podcash Show’s mini series on how you can make listeners stick with you from beginning to end. I’m going to share with you four (4) tips on how you can produce hot, relevant content for the retention of your listeners.
Listen and don’t forget to share this episode with fellow podcasters and content creators!
Need help in strategizing & monetizing your podcast? Visit our website and book a call with us.
Exceptional Highlights:
- Generate topic ideas straight from the source – your community of listeners. Ask, and don’t assume, as their answers can surprise you.
- Identify main topics where you can extract sub-topics from. Use them to fill in your podcast’s future episodes.
- Solve one problem at a time. Avoid information overwhelm by making your topics easy to digest.
Show Highlights:
Kai 01:51
- Top reasons why the quality of your podcasting content matters – it’s the foundation where your following is built while also determining your niche or target market
Kai 05:30
- The goal is for you to produce simple outcomes for your listeners so they will remember and trust you with their problems.
Kai 06:15
- Our brains are wired to protect our energy. If our brains think that a certain task is going to take a lot of our energy and our time, it can be a reason for procrastination on taking action.
Need help in strategizing & monetizing your podcast? Visit our website and book a call with us.
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S2E31 – Balancing Sponsorships and Listenership
Show Summary:
Monetizing may sound like the ultimate goal. But after blasting sponsored advertisements, the listenership that you have worked so hard for in the first place loses interest. Is there a way to keep both so your podcast show stays afloat?
It’s always exciting to partner with brands, especially the ones that you’re a fan of. If you’re a longtime-user and you highly believe in their products, then it’s great to partner up with them.
Aside from that, you also have to make sure that the solution they’re offering is the same solution suited for your listeners. Otherwise, it’ll only be a matter of time before you lose them.
That is why tracking the data and analytics for each episode is a must. If you have sponsors, you can immediately see if continuing the ad insertion is still effective, or you might need to adjust to other placements.
Episode 31 is the fourth of The Podcash Show’s mini series on how you can make listeners stick with you from beginning to end. I’m here to share with you three tips (3) on how to keep your listeners engaged while earning from your podcast.
Listen and don’t forget to share this episode with fellow podcasters and content creators!
Need help in strategizing & monetizing your podcast? Visit our website and book a call with us.
Exceptional Highlights:
- Partnering with brands is great. But before you go further and commit to them, you have to make sure that the vision of that company resonates with your listeners.
- If you have sponsors, check data and analytics per episode. This way, you can make a decision if the ad insertions are effective or not.
Show Highlights:
Kai 01:54
- Create a harmonious listening experience by avoiding repetitive and disruptive presentation of the ad. Relevant brand keywords that support the podcast’s topic will help keep the message fluid and intact.
Kai 03:28
- Prime your audience for transitions using sound effects. Or before diving in to the next topic, give them a heads up that they’ll hear a short commercial break.
Kai 04:31
- Think long-term and turn down sponsors that do not serve anything valuable or align with your dear listeners. Remember that as you grow your podcast, your audience also grows with you.
Need help in strategizing & monetizing your podcast? Visit our website and book a call with us.
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S2E30 – Guest Interviews That Fit Your Audience
Show Summary: Networking expands connections with industry leaders and tap new audiences for your podcast. But if having guests on your show has caused you to lose loyal listeners, you may have skipped the process of filtering them.
For seasoned podcasters, guest interviews are a great way to expand growth and tap into new audiences. Yet, as you may have charged to experience, not all guests are right and welcome to your existing followers.
Having championed a certain niche, your podcast has attracted and established your listenership for a particular reason. It resonates with who they are and their needs. Thus, before inviting guests, consider first the compatibility of their message with your audience.
Episode 30 is the third of our mini series on how to make listeners stick with you from beginning to end. Aside from knowing the probable reason behind losing followers, discover my four (4) proven steps on filtering future collaborations so you can stop your listeners from tuning out.
Listen and share this episode with fellow podcasters and content creators!
Need help in strategizing & monetizing your podcast? Visit our website and book a call with us.
Exceptional Highlights:
- Before recording, save time by employing prequalifying strategies to ensure the right fit of guests with your audience.
- Your guests must solve your listeners’ needs. If their message does not educate, inspire, or entertain, this could be the reason for losing your listeners.
Show Highlights:
Kai 02:30
- Create a pre-selected wish list of guests for your show. There’s a higher probability that you already know like-minded experts who can contribute their unique insights in your industry.
Kai 03:25
- Identify potential guest collaborations with a prequalification form that consolidates and gives you a preview if you are aligned in just one sheet.
Kai 04:09
- Confirm compatibility by scheduling a 15 minute call. Talking one-on-one makes you know each other deeper rather than just filling out a form.
Need help in strategizing & monetizing your podcast? Visit our website and book a call with us.
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S2E29 – How Audio Quality Affects Listenership
Show Summary: “Study shows that producing low-quality audio negatively affects the perception of the speaker and their source of information. As podcasters, are you confident about the quality of audio experience that you’re giving to your listeners?”
As podcasters, one of the reasons why we publish content is to build connections with our audience. And if we have services to offer, we also want to be top of mind if they need a solution to their problems. And since YOU are the solution to their problems, we want to make sure that they think highly of you.
Based on the study made by USC and the Australian National University, researchers found out that when content produced, in the form of audio and video, is of low quality, you will most likely be perceived as less likable and credible. And if you want to be seen as an expert on your chosen niche, that’s the last thing you would want to do.
The same study also mentioned that aside from the negative perception, low quality production makes it difficult for your listeners to process the information and absorb your content. Inevitably, they’ll hit pause or stop altogether from listening to your episodes.
Episode 29 is the second of The Podcash Show’s mini series on how you can make listeners stick with you from beginning to end. In this special episode, learn the five do’s and don’ts that you need to do to enhance the audio quality for your listeners so they’ll finish every episode that you produce.
Listen and share this episode with fellow podcasters and content creators!
Need help in strategizing & monetizing your podcast? Visit our website and book a call with us.
Exceptional Highlights:
- Sound like a pro by investing even in the simplest yet great quality microphone (tune in to find out the exact model that I use!). Relying on a built-in laptop microphone makes you seem unprepared.
- A multitrack recording simultaneously saved by both host and guest is highly recommended. This practice gives you room for adjustments during post-production.
- I don’t suggest repurposing live videos to podcast episodes as it is not focused on your podcast audience. But if that’s your preference, make sure you consider your audio listeners during the live session.
Show Highlights:
Kai 03:12
- Indeed, post-production helps improve your audio quality. However, podcast producers and editors are not magicians. So if you want to produce high-quality audio, you should start with the recording itself.
Kai 04:16
- Consider and control the time and place of your recording. Inform people around you to prevent avoidable noises and distractions like an unwelcome knock on your door.
Kai 05:15
- Have an outline with you. Even with just keywords instead of a script, that helps your train of thought focused and with ease throughout the recording. It also keeps better and succinct discussions with guests.
Need help in strategizing & monetizing your podcast? Visit our website and book a call with us.
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S2E28 – Maintain Listeners from Start to End of your Podcast Episode
Show Summary: “People’s attention span on social media is getting shorter. That’s why we want to create the maximum and best experience to retain our listeners as much as possible with our podcast episodes.”
We live in a new generation where we find not only entertainment but also get most of our information resources online. You can obtain almost everything in just a few clicks on your gadgets.
As podcasters, we know your goal is to share your message and knowledge to help as many people as possible. But, with everything that can be accessed online, with all the social media posts, videos, and other shows, how can you retain your listeners to stay with you up until the end of your podcast episode?
Get ready for a fascinating four-part series on how you can make listeners stick with you from beginning to end. In this special episode, you will learn more about Itunes terminologies, and we will give you a sneak peek at the four main areas you need to focus on to achieve your goal.
Tune in, and don’t forget to share this episode with your family and friends!
Need help in strategizing & monetizing your podcast? Visit our website and book a call with us.
Exceptional Highlights:
Kai 4:43
- I decided to create a four-part series of this episode to highlight specific points you should not neglect in creating your podcasts, which play a significant role in retaining your listeners.
Kai 5:02
- People’s attention span on social media is shorter because of reels and TikTok videos. Sometimes the videos are not even longer than seven or 14 seconds.
Kai 5:55
- I want to create separate episodes for this topic ]so we can internalize and see if these are the areas we’re neglecting throughout our podcast journey.
Need help in strategizing & monetizing your podcast? Visit our website and book a call with us.
Important links mentioned:
S2E27 – How to Avoid Time Consumption in Creating Effective Episodes
Show Summary: “You are the storyteller of your brand. You have a voice, and your story matters because we know you have a deep purpose in healing one person at a time.”
As the cliche saying goes, time is gold. If you are a business owner, a podcaster juggling multiple projects, you can agree that time is indeed crucial.
You know that it can be emotionally and mentally draining if you are consistently getting stuck in deadlines, meetings, and tasks. And, as podcasters, it can get exhausting that your creative juices get put on hold, and you end up pausing producing episodes. You are not alone, and we’ve all been there.
Take this episode as your sign to take a break and remember that you have to keep going because you have an essential voice to share. Let’s deep dive into some tips that can help you avoid time consumption and create substantial episodes that will resonate well with your listeners as you achieve your goals and advocacy.
Listen to Episode 27 of The PodCash Show and learn how to create episodes efficiently while avoiding the burnout of time management.
Don’t forget to share this with your family and friends so they can pick up a thing or three in producing podcast episodes.
Need help in strategizing & monetizing your podcast? Visit our website and book a call with us.
Exceptional Highlights:
Kai 2:30
- If you have been podcasting and releasing weekly episodes and feel you’re exhausted, getting some rest is fine. You can set expectations with your audience about what’s going on and why you are taking a break.
Kai 4:08
- If you allot time to create an episode content, you’re putting yourself in that zone of genius. You are extracting that creative juice that will help you create content intentionally.
Kai 6:23
- Please don’t assume that what you think is what your audience needs, and you have to hear it directly from them. That’s one of the keys to how you can create great content that deeply resonates with them.
Kai 9:30
- You’re the most important person in your business as a business owner. And you can’t afford to get distracted all the time because it will eat your time and your energy.
Need help in strategizing & monetizing your podcast? Visit our website and book a call with us.
Important links mentioned:
S2E26 – Identifying the Root Cause of your Podcast Roadblock
Show Summary: “Delegating gives you freedom, and it gives you room to grow. You can explore and learn more, improve yourself even more, and connect with people who have been waiting for you for a long time.”
In every journey we take in our lives, expect some roadblocks along the way. It happens in podcasting, and it also occurs in businesses. There will always be challenges, and you must know that there are ways to conquer these obstacles.
As business owners, you carry a lot of responsibilities on your shoulders. It can get unwieldy and drain all your energy away from accomplishing more important tasks, even personal ones. If you let this happen, it can hold you from growing and touching more lives.
In this episode, I share some tips based on personal experience on how I can minimize becoming overwhelmed with all the duties I need to prioritize and manage in my own business. Let these tips guide and help you focus on your genius and create more room for your professional growth.
Don’t forget to share this episode with your family and friends who are building their own businesses so they can pick up a thing or two in becoming more efficient in their daily lives.
Need help in strategizing & monetizing your podcast? Send us an email at kai@podkai.com
Exceptional Highlights:
Kai 4:48
- Focus on your zone of genius. If you cannot put yourself out there because you are in charge of everything in your business, even the menial tasks, then there’s nothing left for you to show up, and you will be exhausted.
Kai 5:14
- Follow the 80/20 rule. It means you have to focus 20% of your energy on the significant tasks that you know will give you more and better outcomes than focusing your energy and attention on the 80% that most likely will produce the same results.
Kai 9:25
- If you had delegated before but failed because they did not deliver that particular level of quality that you are requiring, you still have to try. I encourage you to delegate because it’s your business, and you have to expand it.
Kai 11:33
- Delegation paves the way for different areas of your business improvement, client acquisition, and development of your offer, product, or service. It paves the way in your personal life as well.
Need help in strategizing & monetizing your podcast? Send us an email at kai@podkai.com
Website www.podkai.com
Important links mentioned:
S2E25 – Spread The Word of Healing Through Pod Kai Success Formula
Show Summary: “I want to be the bridge between you, the health expert, and your ideal clients. I want to help spread your word and heal as many people as possible, one podcast at a time.”
Having inspiration behind every business creates goals & motivation that improves your craft further. And with this, you can build a voice that inspires more people, especially with those who resonate with you.
Here in PodKai Media, we have worked with a variety of clients. What moved us the most are health and wellness experts & businesses who are all passionate about sharing their knowledge and voice with those who genuinely need guidance with their health. And we wanted to be a part of this beautiful advocacy.
If you have a wellness clinic or a health expert who wants to reach out to more people than you can, podcasting is one of the best platforms for your voice to be out in the world. And if you don’t know where to start, or you don’t know what to do next, know that there are people like us who can be a bridge for you to produce a podcast that creates the results you want.
Listen to this episode to learn more about the story of our inspiration and the system that helped our clients and can help YOU accomplish your mission. And don’t forget to share this with your friends and family!
Need help in strategizing & monetizing your podcast? Send us an email at kai@podkai.com
Exceptional Highlights:
Kai 7:08
- Gutsy Health has been my inspiration since day one. The reason why I made this big decision is that I believe in their advocacy. That’s why I want to help as many health and wellness experts, business owners, and clinics to have a fruitful business through podcasting. So, they can build great relationships with their audience and teach or educate as many people as possible.
Kai 8:29
- Food is medicine, and we must be mindful of what we consume. Because for me, my family deserves a healthy me. My team deserves a healthy me, and my clients also deserve a healthy me.
Kai 10:30
- I believe that people need someone like you to help them realize that they need to understand natural healing and self-care.
Kai 12:19
- I want to be the bridge to inspire you to do a podcast because it is a vast platform. It’s a very intimate platform that can help you build good relationships with your audience to make them understand that healing holistically is essential.
Need help in strategizing & monetizing your podcast? Send us an email at kai@podkai.com
Website www.podkai.com
Important links mentioned:
S2E24 – The Two Types of Podcast Ad Formats
Show Summary: “Remember that considering which podcast ad format is essential because this is what sponsors usually ask, and you need to know which one is suitable for your show and for that brand.”
In the past episodes we discussed the importance of sponsors in terms of podcast monetization and as well as creating authentic connections with both your listeners and your brand partners.
Now that you have interested sponsors, you need to know the different structures of incorporating your ads into your episode. Where and when do you insert the ads? These are very important details to learn to sustain the natural flow of your show.
Join me in this episode to distinguish the difference between the two kinds of podcast ad formats, the baked-in and the dynamically inserted ads. Figure out if you want something organically permanent for your show or something more precisely integrated into the episode. Listen and learn that the right kind and right placement of ads matter too in creating consistent podcast content.
Please don’t forget to share this with your family and friends for effective tips in successful podcast promotion.
Need help in strategizing & monetizing your podcast? Send us an email at kai@podkai.com
Exceptional Highlights:
Who needs to learn about podcast ad formats?
Kai 1:27
- Podcast ad formats are for CPM based sponsorship model, meaning you should have at least 1000 downloads per episode. Having 1000 downloads and more will give you sponsorship opportunities with more aligned brands.
What are baked-in ads?
Kai 3:07
- Baked-in Ads are essentially woven throughout the episode content and stay there forever, meaning it is part of the content.
Kai 4:36
- That’s why it’s called baked-in because you’re baking your review within the content, which makes it more organic and authentic by simply talking about it.
What are dynamically inserted ads?
Kai 4:56
- Dynamically inserted ads get recorded at a different period or time.
Kai 5:20
- It is inserted in the post-production when you are already editing your episode, then you decide which is the best ad placement for it, and that is where you insert it.
Kai 6:38
- Dynamically inserted ads can be removed anytime, depending on your sponsor agreement.
Need help in strategizing & monetizing your podcast? Send us an email at kai@podkai.com
Website www.podkai.com
Important links mentioned:
S2E23 – Close Podcast Sponsorship Deals Easier by Asking For Sample Products
Show Summary: “You’re building a relationship with your audience by not allowing products to get to them without your approval because you’re willing to test them personally.”
A strong and genuine connection with your listeners is what you always need to take care of as a podcaster. Because of that, you want to give them the best experience as they take this journey with you.
In terms of having sponsors, you don’t only think about what will benefit you, but you also think about how these brands will help your audience, the same way you help them with your stories and messages.
You need to learn about them, and the best way to let your listeners know that these products align perfectly with your lifestyle and values is by trying them out personally. By doing this, you give authentic feedback that helps your audience make the right decision in supporting the brand.
Please share this episode with your family and friends to help them create a more successful podcast campaign.
Need help in strategizing & monetizing your podcast? Send us an email at kai@podkai.com
Exceptional Highlights:
Kai 3:31
- It’s easier to talk about something that you’ve already tried. It’s easier to give an honest review or to create an ad if you’ve already tried the product and if it’s proven and tested by you.
Kai 4:18
- You need to get sample products because you don’t want to take their money and run or create scripted host-read ads for them. And then, suddenly, you realize that it’s not the best for your clients’ listeners.
Kai 4:52
- You have to remember that to take care of your audience’s trust; you have to personally try the products you’re going to promote in your show.
Kai 5:10
- It’s also one way to build good relationships with your sponsors and potential sponsors. Because if you like their product, you’ll use it moving forward, making the promotion sound natural and genuine.
Need help in strategizing & monetizing your podcast? Send us an email at kai@podkai.com
Website www.podkai.com
Important links mentioned: