Show Summary: “Preparing the necessary materials before doing your outreach will intensify your social proof and add more confidence to brand owners in investing in your show.”
In the last episode of The PodCash Show, I discussed the 3 different Sponsorship models. And if you listened to it, maybe you know by now which model suits your podcast to start the direct monetization campaign.
And if the CPM-Based model suits your show best, then the next 12th episode is for you!
Today, I share with you 4 things you should have to begin your CPM-Based model cold outreach campaign. I go into the importance of each material and what it really does to help you close a sponsorship deal from a brand you’ve been wanting to work with. These are the same things that we use & which helped us close a <5000 USD sponsorship deal for our client organically.
Have your pen and paper ready so you can take notes as we go. And if you haven’t checked your podcast downloads yet, check it now to know if this episode is for you! Kindly share this with your friends, family, or clients if they are ready to monetize their podcast through CPM!
Need help in strategizing & monetizing your podcast? Visit our website & book a call at www.podkai.com
Exceptional Highlights:
Show Highlights:
Closing a <5000 USD organic sponsorship deal for one Pod Kai Media’ clients
Kai 2:09
What does the Podcast Media Kit should have?
Kai 4:52
Keep track of your outreach
Kai 10:43
Need help in strategizing & monetizing your podcast? Visit our website at www.podkai.com
Important links mentioned
Show Summary: “The number of downloads shouldn’t stop you from monetizing your podcast.”
If you are a podcaster who likes to monetize your show but is quite skeptical because you think that the number of downloads is a huge factor, or you don’t know how to position yourself to potential sponsors, then this episode is for you.
In this episode, I discuss the 3 Podcast Sponsorship models that can serve as your guide in identifying how to position your show to brands you’ve been dreaming of being partners with. These models can help you create a great and reasonable offer more effortlessly, preventing you from randomly reaching out and asking them to pay you with no data to present as a basis of your pricing.
This episode is just almost 13 minutes so please listen until the end to see which one suits you best. And please share this with your podcaster friends who’ve been eyeing to monetize their show!
Need help in strategizing & monetizing your podcast? Visit our website & book a call at www.podkai.com
Exceptional Highlights:
Show Highlights:
What are your 3 indicators?
Kai 2:43
What if you don’t have a huge number of downloads yet?
Kai 8:24
Find the sweet spot
Kai 9:29
Need help in strategizing & monetizing your podcast? Visit our website at www.podkai.com
Important links mentioned
Show Summary: “Take care of your sanity and peace because you need that in creating sincere and genuine content for your audience.”
Today’s episode is gonna be quite different because it isn’t about actionable steps for podcast growth & monetization. But it has something to do with how you can make content with your utmost attention.
Being a business owner, a content creator, a student, a leader while dealing with different life situations can sometimes get the best of you.
And I totally understand that because I’m all of the things I mentioned above, LOL. I started my own podcast because I want to put myself in my clients’ shoes to see how deeply I can understand them even in their toughest times. (like through thick & thin feels LOL).
For the past few months, I haven’t published new episodes because I chose to save some energy while ensuring all the deliverables are met and have time for my family and agency. But this episode is not to inspire nor push you to abruptly pause when you feel like it because it always will depend on your intention. This is to share the things I realized during those months. And I believe that these have extreme intrinsic value that greatly contributes to producing super valuable & substantial content for your audience.
So I hope you enjoy this episode and find great value in it!
Exceptional Highlights
Important links
Need help in strategizing your podcast? Book a call with us now at podkai.com
Show Summary: “Establishing a HUMAN CONNECTION & a COMMON GROUND with your audience will help you differentiate yourself from others.”
Hi guys! It’s been such a long time since I recorded an episode. And now I’m super happy and pumped up writing the show notes as a preview of the 9th episode!
So the 9th episode is about making your podcast more engaging. We all know that it’s challenging to keep the engagement of your audience especially if your contents are “recorded” which is a characteristic of a podcast. But it doesn’t mean it’s meant to be boring & non-interactive.
You can do a couple of things to boost your listeners’ excitement, enjoyment and participation while making sure that you’re continuously building a very good relationship with them. And in this episode, I share with you those 5 actionable ways on how to ignite the engagement and make your listeners take action with fun and creativity!
Don’t forget to share this with your friends, family or clients who badly need to add more spice to their podcast show!
Need help in strategizing your podcast? Book a call with us now at podkai.com
Exceptional Highlights:
Show Highlights
Creating Outtakes
Kai 2:21
Giveaways
Kai 4:16
Mention their reviews
Kai 6:13
Games
Kai 7:43
“Whoever gets it right will have free access to our program.”
So it makes it more interactive and more exciting for your listeners.
Guest a client or a listener
Kai 8:59
Having them as your guest in the podcast builds this genuine and sincere connection because you can connect with them through a one-on-one conversation. This is also where you can create a safe place for them to share their own stories based on your advice, and that’s also how you can see the effectiveness of the things you teach through your podcast.
Important links
Need help in strategizing your podcast? Book a call with us now at podkai.com
Show Summary: “Your visual brand style completes your brand’s identity and makes you stand out as a podcaster.”
When we hear the word podcast, almost instantly, we associate it with “audio.” However, we commonly forget that the “visuals” play a significant role in defining our podcast and building our brand as well.
For this episode, I invited a visual brand stylist, Blessy Pastor, to educate us about the value of optimizing your podcast artwork, graphics, and promotional materials. Blessy, also a friend and mentor to me, is the founder of Visual Brand Stylist PH and the current brand stylist for Pod Kai Media.
If you’re a budding podcaster, you might be asking yourself, how do I visually establish my podcast and brand? Where do I start? Blessy talks about the five essential elements you need to create your podcast’s artwork and promotional materials. The first element is an eye-popping cover that would stick throughout all the seasons of your podcast. Second, identify your podcast with a name that’s rememberable and witty. Third, invest in a lifestyle photo that best represents yourself and your brand. Next is naming yourself as the host of your podcast. Your listeners would want to know the person behind the voice of your show. The fifth and last is putting together your brand style guide and sticking by it when making content.
We talk about these five elements and more in detail throughout this episode. I’d love for you to share this with your friends and peers looking to build their podcast visuals or maybe just want to shake things up and try out a new visual brand style.
Exceptional Highlights:
Show Highlights:
How did you come up with the title for my podcast, The PodCash Show?
Blessy
How important is having a branding guideline at the onset of a business?
Blessy
For social media, how do we promote our brand repeatedly and effectively without sounding imposing?
Blessy
Kai
How do you think empathy plays an advantage in crafting content and promotional materials?
Blessy
Kai
Important Links:
Follow us on Spotify, Itunes, Google Play
Book A Call With Us Now
The PodCash Show S2E7: Crafting Your Podcast Intro
Show Summary: “Having an intro makes your message clear right at the onset of the show when your audience presses the play button.”
In today’s episode, I talk about the value of having an introduction for your podcast. An effective intro and outro ensure that the message of your show is clear and gets across to your audience. While the background music sets the mood for the episode, the intro sets the tone. Ask yourself these questions: What do I want to promote? What do I want my audience to remember every time they listen to the show?
There are five key elements that you must include when you create your intro. Start with the name of your show and then state your name. Third, present your promise to your audience through an elevator pitch. Fourth is your sponsor and their elevator pitch. And last and fifth element is your call-to-action (CTA).
A compelling intro takes only one minute or less. It is concise, substantial, and engaging for the audience to listen. Don’t bore your listeners with a long and repetitive introduction since they will hear this repeatedly throughout your podcast.
Hear the rest of the episode where I break down and analyze my intro for The PodCash Show to help guide you when you craft yours. I invite you to share this episode with your podcaster friends and family. Even if they already have an intro for their show, they are still welcome to listen and learn something new or two!
Exceptional Highlights:
Show Highlights:
Is it okay not to have an introduction for my podcast show? Can I go straight to the episode?
2:59
What if I don’t have a sponsor yet?
5:03
What is the podcast introduction for The PodCash Show?
05:55
Important Links:
Link to post about creating intro and outro
Follow us on Spotify, Itunes, Google Play
Book A Call With Us Now
Show Summary: “Building long-term relationships with your guests and hosts expands your network and grows your leads.”
Have you thought about inviting someone over to your show, or maybe considered guesting on another podcast? Well, you thought right. Podcast guestings are a massive help in generating leads for you.
Guesting happens in two ways. First is inviting someone from the same industry with whom you share similarities. This person is someone who can provide your audience with tips and solutions to solve their problems. By having them over to your show, you also potentially tap into their audience, especially when they announce the guesting on their social media profiles.
The other side of guesting is becoming the guest on another podcaster’s show. Like finding a suitable guest, you need to look for a host whose values and goals you share so that their audience can resonate with you. Being the guest instead of the host requires less work since you only need to focus on engaging their audience and creating a no-brainer lead magnet. The host will be the one doing the promotional materials.
Listen to the full episode as I deep dive into the fundamentals of podcast guesting and the essential points that you need to remember. Don’t forget to share this with family and friends who are equally passionate about podcasting as you!
Exceptional Highlights:
Show Highlights:
What if it’s my guest who’s converting my audience into his leads instead of me growing mine?
02:45
What if my guest doesn’t post about the show on social media or is too busy to post about it?
04:24
What if I’m the guest, and I want to create my promotional materials different from those crafted by the host?
07:33
Aside from posting on social media, what other channel can I use to let my audience know about the show?
06:10
Important Links:
Follow us on Spotify, Itunes, Google Play
Book A Call With Us Now
Show Summary: “The goal is to be like a magnet. Whenever your target audience needs a solution to their problem, they come to you. You are their top choice.”
In this episode, I talk about the three simple steps that will help generate leads for you and exponentially grow your show.
To make these steps effective, you must first have three things: target audience (T), clear message (C), and clear offer (C). TCC is about helping you craft your message and your goals for your audience. Once you’ve defined your audience, you can prepare and tailor your message to their wants and needs. When your message is clear, you can position yourself to make an offer to them based on their pain points.
With TCC in place, setting up the three simple steps becomes faster. First, break down your target market’s pain points and talk about them on your show, focusing on the solution. Next, connect on social media with the people who have the problems that you want to solve. And finally, create a no-brainer lead magnet that would instantly make your audience say yes to you and eventually lead them to the next nurturing process.
Listen to the rest of the episode as I discuss the importance of having every step in place. Don’t forget to share this episode with your family and friends who need to hear tips and strategies about podcast growth and generating leads from podcasting.
Exceptional Highlights:
Show Highlights:
How do I define my target audience?
03:20
Why is it essential to break down my target market and their pain points?
05:52
Why is there a need to connect with my target audience on social media?
07:52
Important Links:
Follow us on Spotify, Itunes, Google Play
Book A Call With Us Now
Show Summary: “Worthy leadership means being able to lead, get results, and bring people along for the ride.”
This episode is an interview episode with a PodCash listener who became a friend in the online industry. His name is Steve Worthy, a podcaster and CEO of Worthy Leadership Group specializing in leadership coaching, communication, and productivity.
In this episode, we talk about his experiences in business and the army and how it applies to podcasting. I love how he believes in the power of surrounding yourself with smart people because your role is to bring the best people around, not solely be the best. Your strength of character, authenticity, and compassion are the attributes that will help you make the best decisions.
I know this is not the typical episode you hear from me. But I want to showcase the power of podcasting in attracting the people of your same vibe and building a great relationship with them. Steve and I don’t talk too much, but knowing he’s within my circle, makes me feel that I’m doing something right.
Don’t forget to share this with your friends who want to improve their leadership skills and make podcasting a platform to connect & network with great people.
Exceptional Highlights:
Show Highlights:
Why did you decide to focus on leadership as your avenue for coaching? Is there anything in particular that you see in people that they don’t see?
2:29 Steve
What kind of help does podcasting do to your brand or business?
26:47 Steve
How did you know about The PodCash Show, and how has it helped you?
29:05 Steve
30:49
What piece of advice can you give to podcasters who are going through challenges in their business?
33:52 Steve
For people interested in your coaching and leadership, where can they find you, and what is the main thing you promise to deliver to them?
38:28 Steve
Important Links:
Follow us on Spotify, Itunes, Google Play
Book A Call With Us Now
Show Summary: “Low number of downloads is not a hindrance to make your podcast a success.”
To reach your target conversion rate, focus not only on the number of downloads that your podcast gets. Instead, strategize on the following:
Exceptional Highlights:
Show Highlights:
3:50
Where can I learn more about the ways of earning through my podcast?
5:30
What are some of the goals that I can have for my podcast?
7:00
When is the best time to try a new strategy or process for my podcast?
8:00
How do I create a clear Call To Action?
Important Links
Follow us on Spotify, Itunes, Google Play
Book A Call With Us Now