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S1E10 – Affiliate Marketing Through Podcast

“It’s like hitting 2 birds with one stone — using and [promoting] the products the you faithfully believe in and at the same time earning from it…”

In today’s episode, we’ll talk about Affiliate Marketing Through Podcast.

Learn how to promote the people, the products and the services that you trust and recommend and earn commission out of it.

A Win-Win deal right?

Here are some of our sneak peeks for today:

  • Discover how this top global influencer and guru earned over $3 Million in affiliate revenue and started his own company
  • For you & 4 Them: Find out the 4 affiliate products that you can sell or promote in your podcast
  • Share the Tools that Worked: Learn how to help your listeners find the best tools you use yourself and become a partner of the brands that you trust

Check out the resources I shared from today’s episode:

Listen to the Smart Passive Income Podcast and the AskPat Podcast for more advice on building an online business that serves others:

https://pages.smartpassiveincome.com/epic-affiliate-marketing/

Use Interserver for your website: use the Discount Code KEENKAI to get discount on your first subscription

Find out more about our podcasting services, VISIT https://podkai.com/

S1E9 – Sell Services Through Podcast

In this episode, I talk about selling services through podcast such as: 

  • Consultation services
  • Health services
  • Financial services
  • Management services
  • Marketing services

But apart from these, there are also other services you can sell for as long their legal and ethical.

I also discuss the proper timing to offer your services to avoid the salesy approach by finding the right balance and asking yourself questions like

  • Do people trust you already?
  • Do you have brand advocates or loyal fans ready to vouch for you and your services?

​Grab Your Free ​“Podcast Promotion Workflow” and a Free Consultation Call with ME!

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S1E8 – Sell Products Through Podcast

Selling digital or physical products through podcasts has been one of the effective ways to monetize.

Based on research, fifty-four percent of listeners are most likely to buy products they hear from the show.

For starters, building social media presence and authority helps big time to achieve your goal.

  • Connecting with the right target market
  • Engaging
  • Building relationships
  • Asking for your family and friends’ support proactively are just some of the ways you can get started.

But if you already have built a strong brand, what should you do next to sell?

Why is it powerful to sell through podcasts? 

Listen to the whole episode to find out. 

Grab Your Free ​“Podcast Promotion Workflow” and a Free Consultation Call with ME!

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S1E7 – Platforms To Use For Podcast Promotion

If you’re having trouble promoting your podcast, maybe it’s because you haven’t identified yet which platforms your target market usually hangs out.

This plays a significant role in making your marketing strategies a success.

If you use Instagram, are you sure that that’s the best place to promote if you’re selling professional services?

If you use Linkedin, are you sure that people go there to buy online products?

If you don’t know the answer yet, well, this show is for YOU!

I said this before, but I’ll repeat this – YOUR PODCAST SHOULD BE BACKED BY OTHER PLATFORMS TO MAKE IT A SUCCESS.

Publishing doesn’t do all the work. YOU HAVE TO PROMOTE. Where?

  • Facebook
  • Instagram
  • Linkedin
  • Email
  • Forums

“But how do I identify if it’s the right platform for me?” 

Listen to the whole episode, and you’ll find out the answer. 

​Grab Your Free ​“Podcast Promotion Workflow” and a Free Consultation Call with ME!

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S1E6 – Craft This To Start Monetizing Your Show

Crafting your offer saves you from being burned out and drained because it helps you shape the clarity that your audience needs to know.

You have to be clear of the message you are conveying through your episodes.

It has to relay what kind of problem you are solving and what kind of solution you have for the:

*INFORMED

*UNINFORMED and the

*MISINFORMED listeners

Addressing the problem, breaking it down into pieces and making it educational and informative advances your business to the next level.

​Grab Your Free ​“Podcast Promotion Workflow” and a Free Consultation Call with ME! —

Link mentioned:

​Grab Your Free ​“Podcast Promotion Workflow” and a Free Consultation Call with ME!

Link mentioned:

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Connect with my Voice Over ArtistLinkedIn

S1E5 – How To Increase Your Podcast Conversion Rate

Crafting your customer avatar is an essential step to monetize your podcast. Speaking your ideal clients’ language, pain points, and motivation levels up your content because they’d feel that you LISTEN CAREFULLY. This is one of the most critical things podcasters miss to do, even my clients.

That’s why in this episode, you’ll hear tips and strategies on how to understand your dream listeners better.

You want to do all of these to give them CLARITY and CONVENIENCE and convey a clear message about the solution you can provide them.

​Grab Your Free ​“Podcast Promotion Workflow” and a Free Consultation Call with ME!

Link mentioned:

Episode 4 Failure To Craft Your Customer Avatar Is A Podcasting Pitfall

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S1E4 – Podcasting Pitfall

Crafting your customer avatar for business is also essential in Podcasting because Podcasting is a part of your funnel where you create awareness and start to attract the listeners or followers. Doing in-depth research about their pain points, interests, and behavior will give you a comprehensive understanding of content ideas to talk about in your episodes.

Why is it a PITFALL?

  • You end up ASSUMING that the podcast topics you have suit them well when, in fact, THEY DON’T
  • FAILURE to invite the appropriate GUESTS in your show, making it much more complicated to address the REAL PROBLEM of the listeners
  • If you can’t CLARIFY to POTENTIAL GUESTS what type of market you serve, GOALS, and PURPOSE, it causes CONFUSION. They won’t be able to CRAFT & SHARE the MESSAGE that will resonate with your audience.
  • People won’t IDENTIFY what your REAL PURPOSE is.
  • You won’t be their GO-TO person because your message is all over the place.

LISTEN TO THEM CAREFULLY. Know what your ideal customer wants and needs. It will break the exhausting chain and give you favorable results instead.

​Grab Your Free ​“Podcast Promotion Workflow” and a Free Consultation Call with ME!

Links mentioned:

Podcasting Pitfall Post

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Episode 3 TOI

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S1E3 – The Importance of TOI

Creating a podcast requires a lot of work from recording, editing, to promoting. That’s why knowing your TOI or your Topic Of Influence is one of the essential steps. It helps you:

  • Be more spontaneous & confident in talking to your audience
  • It allows you to enjoy what you do even if it’s a lot of work
  • It allows your listeners to feel your passion through your message

Assessing which podcast category, industry, or niche you belong to helps you save time, energy, and effort.

​Grab Your Free ​“Podcast Promotion Workflow” and a Free Consultation Call with ME!

Kai Villanueva

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Links

Kai Villanueva

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LinkedIn

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Youtube

Connect with my Voice Over Artist LinkedIn

“I AM NEW TO PODCASTING ANY ADVICE YOU COULD GIVE?”

Pod Kai Media

This is a question I usually get when someone wants to start a podcast.

So here is a couple of advice I could give:

🔥 KNOW YOUR TOPIC OF INFLUENCE (Thanks to Steve Olsher) Identify from which category you could BE YOURSELF most of the time because this will help you BE RELATABLE and COMFORTABLE while recording.

🔥 IDENTIFY YOUR TARGET LISTENER’S BEHAVIOR –

*Know their pain points

*Determine which social media platforms they usually hang out All of these will help you BIGTIME in promoting your show and each of your episodes.

🔥 IDENTIFY YOUR OFFER SO YOU CAN USE THE RIGHT CTA

Do you want them to be a part of your Facebook group or sign-up to your email list to nurture them?

This will help you choose the right CTA for your outro, promotional posts, and show notes (A CTA aside from asking them to subscribe, review, and leave a rating)

🔥 CREATE AN EXPLICIT SCHEDULE AND COMMIT TO IT -SHOW UP.

If you promise to publish one episode a week, every Tuesdays then, BE THERE.For unexpected circumstances that would make you miss an episode for a week, a PODCAST BANK will SAVE you.

Record at least four episodes in advance that is still relatable to your Topic of Influence to maintain your PRESENCE.

🔥 THE MOST IMPORTANT PART IS IDENTIFY YOUR GOAL – Do you plan to sell a specific service or product through your podcast?

Do you plan on doing affiliate marketing out of it or build your network?

Determining this helps you build a functional strategy that will solidify the foundation of your podcast.

These are just the basic things that you can start with. Now go ahead and let the world hear your message. 💪

FAILURE TO CRAFT YOUR CUSTOMER AVATAR IS A PODCASTING PITFALL

Crafting your customer avatar is an essential part of promoting your business. But first, let us discuss what CUSTOMER AVATAR means.

According to Viral Solutions, A customer avatar (sometimes referred to as a buyer persona, marketing persona, or customer profile) is a representation of your ideal customer—the type of person you want to purchase your products or services.

Podcasting helps us CREATE AWARENESS and let our ideal customers know about what we do, who are we, and that we have the SOLUTION TO THEIR PROBLEMS, warm them up & prepare them to take action on the offer.

But what would happen if you record and publish episodes that are not well-crafted based on your customer’s NEEDS and WANTS?

⛔ You end up ASSUMING that the podcast topics you have suit them well when, in fact, THEY DON’T

⛔ FAILURE to invite the appropriate GUESTS in your show, making it much more complicated to address the REAL PROBLEM of the listeners

⛔ If you can’t CLARIFY to POTENTIAL GUESTS what type of market you serve, GOALS, and PURPOSE, it causes CONFUSION. They won’t be able to CRAFT & SHARE the MESSAGE that will resonate with your audience

⛔ People won’t IDENTIFY what your REAL PURPOSE is.

⛔ You won’t be their GO-TO person because your message is all over the place.

Not only that, because episodes are your HERO CONTENT. This means the extracted tidbits from it for PROMOTION across different social media platforms will also not be well-crafted, decreasing your chance of attracting the right target market.

And repeatedly doing this CAN LEAD TO EXHAUSTION.To save yourself from that, here’s what you should do:

🌱 Determine who you want to talk to – What are their (Psycho-graphics and Demographics)

➡️ Age

➡️ Gender

➡️ Location

➡️ Interests

➡️ Job

➡️ Language

➡️ Pain Points

➡️ Wants

➡️ Needs

➡️ Motivation

Remember: The message you have in your recording dictates what kind of repurposed contents you have.

🌱 Identify your TOPIC OF INFLUENCE – Which Podcast Category would yours fall under? If it’s BUSINESS, which INDUSTRY does it belong?

🌱 Know what’s your GOAL – Do you want to SELL SERVICES or PRODUCTS? AFFILIATE MARKETING or BUILD RELATIONSHIP?

🌱 Know what your OFFER is. – This will help you use the RIGHT CTA every after episode.

🌱 Do SOCIAL MEDIA LISTENING – Go to groups where your target market hangs out. LISTEN.VERY.CAREFULLY.

Listen to their conversation, follow threads, take down notes. That’s where you’ll generate lots of content ideas directly from your ideal customer.

Share this with your friends who need this.

HELP ME SPREAD THE MESSAGE. Thanks!💖

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