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S2E25 – Spread The Word of Healing Through Pod Kai Success Formula
Show Summary: “I want to be the bridge between you, the health expert, and your ideal clients. I want to help spread your word and heal as many people as possible, one podcast at a time.”
Having inspiration behind every business creates goals & motivation that improves your craft further. And with this, you can build a voice that inspires more people, especially with those who resonate with you.
Here in PodKai Media, we have worked with a variety of clients. What moved us the most are health and wellness experts & businesses who are all passionate about sharing their knowledge and voice with those who genuinely need guidance with their health. And we wanted to be a part of this beautiful advocacy.
If you have a wellness clinic or a health expert who wants to reach out to more people than you can, podcasting is one of the best platforms for your voice to be out in the world. And if you don’t know where to start, or you don’t know what to do next, know that there are people like us who can be a bridge for you to produce a podcast that creates the results you want.
Listen to this episode to learn more about the story of our inspiration and the system that helped our clients and can help YOU accomplish your mission. And don’t forget to share this with your friends and family!
Need help in strategizing & monetizing your podcast? Send us an email at kai@podkai.com
Exceptional Highlights:
Kai 7:08
- Gutsy Health has been my inspiration since day one. The reason why I made this big decision is that I believe in their advocacy. That’s why I want to help as many health and wellness experts, business owners, and clinics to have a fruitful business through podcasting. So, they can build great relationships with their audience and teach or educate as many people as possible.
Kai 8:29
- Food is medicine, and we must be mindful of what we consume. Because for me, my family deserves a healthy me. My team deserves a healthy me, and my clients also deserve a healthy me.
Kai 10:30
- I believe that people need someone like you to help them realize that they need to understand natural healing and self-care.
Kai 12:19
- I want to be the bridge to inspire you to do a podcast because it is a vast platform. It’s a very intimate platform that can help you build good relationships with your audience to make them understand that healing holistically is essential.
Need help in strategizing & monetizing your podcast? Send us an email at kai@podkai.com
Website www.podkai.com
Important links mentioned:
S2E24 – The Two Types of Podcast Ad Formats
Show Summary: “Remember that considering which podcast ad format is essential because this is what sponsors usually ask, and you need to know which one is suitable for your show and for that brand.”
In the past episodes we discussed the importance of sponsors in terms of podcast monetization and as well as creating authentic connections with both your listeners and your brand partners.
Now that you have interested sponsors, you need to know the different structures of incorporating your ads into your episode. Where and when do you insert the ads? These are very important details to learn to sustain the natural flow of your show.
Join me in this episode to distinguish the difference between the two kinds of podcast ad formats, the baked-in and the dynamically inserted ads. Figure out if you want something organically permanent for your show or something more precisely integrated into the episode. Listen and learn that the right kind and right placement of ads matter too in creating consistent podcast content.
Please don’t forget to share this with your family and friends for effective tips in successful podcast promotion.
Need help in strategizing & monetizing your podcast? Send us an email at kai@podkai.com
Exceptional Highlights:
Who needs to learn about podcast ad formats?
Kai 1:27
- Podcast ad formats are for CPM based sponsorship model, meaning you should have at least 1000 downloads per episode. Having 1000 downloads and more will give you sponsorship opportunities with more aligned brands.
What are baked-in ads?
Kai 3:07
- Baked-in Ads are essentially woven throughout the episode content and stay there forever, meaning it is part of the content.
Kai 4:36
- That’s why it’s called baked-in because you’re baking your review within the content, which makes it more organic and authentic by simply talking about it.
What are dynamically inserted ads?
Kai 4:56
- Dynamically inserted ads get recorded at a different period or time.
Kai 5:20
- It is inserted in the post-production when you are already editing your episode, then you decide which is the best ad placement for it, and that is where you insert it.
Kai 6:38
- Dynamically inserted ads can be removed anytime, depending on your sponsor agreement.
Need help in strategizing & monetizing your podcast? Send us an email at kai@podkai.com
Website www.podkai.com
Important links mentioned:
S2E23 – Close Podcast Sponsorship Deals Easier by Asking For Sample Products
Show Summary: “You’re building a relationship with your audience by not allowing products to get to them without your approval because you’re willing to test them personally.”
A strong and genuine connection with your listeners is what you always need to take care of as a podcaster. Because of that, you want to give them the best experience as they take this journey with you.
In terms of having sponsors, you don’t only think about what will benefit you, but you also think about how these brands will help your audience, the same way you help them with your stories and messages.
You need to learn about them, and the best way to let your listeners know that these products align perfectly with your lifestyle and values is by trying them out personally. By doing this, you give authentic feedback that helps your audience make the right decision in supporting the brand.
Please share this episode with your family and friends to help them create a more successful podcast campaign.
Need help in strategizing & monetizing your podcast? Send us an email at kai@podkai.com
Exceptional Highlights:
Kai 3:31
- It’s easier to talk about something that you’ve already tried. It’s easier to give an honest review or to create an ad if you’ve already tried the product and if it’s proven and tested by you.
Kai 4:18
- You need to get sample products because you don’t want to take their money and run or create scripted host-read ads for them. And then, suddenly, you realize that it’s not the best for your clients’ listeners.
Kai 4:52
- You have to remember that to take care of your audience’s trust; you have to personally try the products you’re going to promote in your show.
Kai 5:10
- It’s also one way to build good relationships with your sponsors and potential sponsors. Because if you like their product, you’ll use it moving forward, making the promotion sound natural and genuine.
Need help in strategizing & monetizing your podcast? Send us an email at kai@podkai.com
Website www.podkai.com
Important links mentioned:
S2E22 – Following Up On Your Potential Podcast Sponsors
Show Summary: “You have to send follow-up emails for them to feel that you are genuinely interested in partnering with them because they can help your listeners. The money is in the follow-up.”
If your goal is to monetize your podcast, one of the ways is to find sponsors aligned with your theme and values. A good partnership with brands, especially with products that the host genuinely enjoys, creates more authentic ads that the audience can recognize and support.
So now that you’ve reached out to your target brands, the question is, what do you need to do next? 🤔
The answer is follow-up emails. 📧
You have to be assertive and consistent when it comes to reaching out or, in other words, ‘pursuing’ these brands. Most of the time, they won’t respond to your initial email due to many factors. Remember, these are in-demand brands, so you are not the only one trying to gain their attention.
Create a short and sweet follow-up message, and connect it to your first outreach email, this will bump it up in their inbox, and the receiver will have all the details they need in one thread. You can do a maximum of three follow-up emails to give them a feeling that you are interested but are about to move on. Sometimes this can intrigue the team’s brand in finding out what you can offer.
Consistency is the key! 🗝️
Please share this with your family and friends interested in boosting their podcast sponsorship campaign.
Need help in strategizing & monetizing your podcast? Send us an email at kai@podkai.com
Exceptional Highlights:
Kai 1:25
- It’s essential to know the brand personality of the podcasts that you’re handling, or else you might reach out to the brands who are most likely to decline your offer.
Kai 1:45
- The best and unique selling proposition in your outreach that is more attractive than anything else is human connection and common ground.
Kai 5:08
- Our follow-up emails are simple. We don’t want to complicate them or put a lot of information on our messages because we don’t want to overwhelm them.
Kai 6:11
- If you have already exhausted all your follow-up emails with no response, it’s time to move on to another sponsor. And I assure you, you will find the right sponsor for you
Need help in strategizing & monetizing your podcast? Send us an email at kai@podkai.com
Website www.podkai.com
Important links mentioned:
S2E21 – The Best Listener Experience with PodKite
Show Summary: “Podkite makes your life easier and the listeners’ experience more convenient and smooth. And that’s what we want for them. We want to give them the best experience that we can.”
If you are an avid listener of podcasts, isn’t it better when you can find all the links to your favorite episodes in one place? As podcasters, this is what we want for our audience: to access your show in just a couple of clicks without going back and forth to different platforms—the ultimate and convenient listening experience. 🔥
In a nutshell, that is the satisfaction that Podkite can provide, and more than that, it is also a tool that provides podcasters and producers with the data and insights they need to build and grow their podcasts. It offers a variety of other elements, such as ‘kitelinks’ that creates shorter and easier to remember unique links that can also be used in marketing channels. The fun part? You can customize message and color themes on your main page!
Awesome, right? 🤩
You can try out Podkite for free to get to know the program, and you can subscribe to take advantage of all its remarkable features. I am telling you, it is worth it! 💯
Don’t forget to share this episode with your fellow podcasters and friends who are thinking twice about starting a podcast, and let them know how easy it is when you have the right podcasting tools.
Need help in strategizing & monetizing your podcast? Send us an email at kai@podkai.com
Exceptional Highlights:
Kai 1:00
- I first learned about Podkite during a workshop I attended with Steve Olsher, when one of the workshop attendees asked for an excellent platform to monitor statistics and rankings.
Kai 2:27
- What I love the most about Podkite is it can show you all the reviews from different platforms. For example, if you are available on Spotify, Itunes, and Podchaser, they will collate it into one platform. Plus, it shows your ranking locally and internationally in different categories.
Kai 6:16
- Remember, we’re targeting brand recall and giving resources. And we want to make sure that the resources we are providing are easy to understand. That’s also why we also create show notes, and we put the link below plus the links to the resources.
Kai 7:07
- You can also create different links not just for the podcast but for each episode. For example, if you want to highlight episode two of your podcast, you can create a unique link only for that episode. So it can gain more traction.
Need help in strategizing & monetizing your podcast? Send us an email at kai@podkai.com
Website www.podkai.com
Important links mentioned:
S2E20 – Your Podcast Hosting Platform
Show Summary: “I love using Captivate FM because it’s user-friendly, and it has lots of features that you can take advantage of in building your podcasts.”
Producing a podcast can be a demanding job, let alone editing and uploading online, which adds effort to your responsibility as a podcaster. It can be tricky, especially if you are new in this industry, so choosing an efficient podcast platform that helps you efficiently facilitate your tasks is essential.
Let us discuss Captivate.fm, which is a personal favorite. It is a podcast hosting platform known for its straightforward and user-friendly layout that most first-time podcasters appreciate. It is affordable for its price with all the features that can help you grow your podcast with the option to monetize, and you can even add another podcast at no additional cost.
It is very convenient and flexible with various tools that can help you build your show, such as free lessons, marketing links, built-in call to action, detailed analytics that will help you keep track of your show’s performance, and a lot more!
If you’re new to podcasting or you want to try out a new platform, listen to this episode and find out more about how Captivate FM is a fantastic option.
Don’t forget to share this with your family and friends who you think will want to try it out!
Need help in strategizing & monetizing your podcast? Send us an email at kai@podkai.com
Exceptional Highlights:
Kai 1:03
- When you subscribe to captivate.fm, you can also add multiple shows. If you have more than one show, you can use the same account you’re using for your podcasts.
Kai 2:23
- With the analytics, it’s effortless to analyze your numbers, downloads, listeners and reach unique listeners. Through these platforms, the demographics of your audience are also here.
Kai 2:40
- They have marketing links and call-to-action that you can take advantage of when it comes to promotion. You can add your primary call to action in this feature, so you don’t have to put it in every now and then.
Kai 4:29
- Captivate.fm has growth labs. These are free lessons that will help you increase your listenership and gain sponsors, and it’s one more thing you can take advantage of with this tool.
Need help in strategizing & monetizing your podcast? Send us an email at kai@podkai.com
Website www.podkai.com
Important links mentioned:
S2E19 – Make Your Podcast Life Easier With Otter App
Show Summary: “Otter.Ai makes it easier to create show notes and choose which part of your podcast episode to highlight for social media promotion because you can see it written on one page.”
Starting a podcast and don’t know what you need? Or maybe you already have started, but you’re getting lost because you have no idea how to manage and organize all your notes, thoughts, and ideas?
There will always be inspirations and messages that you can gather when you are on the go, and most of the time, the most accessible thing you can reach is your phone. Especially If you are a busy person and always on a fast phase, you need an accessible tool to help you record what’s on your mind. And that is the Otter.Ai app.
Otter.Ai is a paid app that is definitely worth paying for. It is a transcription tool that will help you save time in storing your ideas and thoughts and helps you transcribe them. It makes it easier to repurpose your content that you can turn into show notes and social media write-ups. When you’re a podcaster, convenience is a must, which this app can give you.
So, worry no further and listen to this episode and find out one of the best tools in making your podcast life easier.
Don’t forget to share this with your family and friends and let them know how effective this tool is for studies, work, and podcasting.
Need help in strategizing & monetizing your podcast? Send us an email at kai@podkai.com
Exceptional Highlights:
Kai 0:37
- Otter.Ai makes you remember the thoughts that you want to share in your episode. When you’re too busy doing other things, and a considerable thought pops out of your mind, we use an app for it.
Kai 2:08
- You press one button, and you’re good to go. Your thoughts will be stored and transcribed.
Kai 3:30
- You can listen to your messages before recording an episode. This way, you won’t forget that critical part you want to share with your audience.
Need help in strategizing & monetizing your podcast? Send us an email at kai@podkai.com
Website www.podkai.com
Important links mentioned:
S2E18 – The Importance of Sharing Your Voice
Show Summary: “If you put yourself out there, you will find your purpose in serving the right target market aligned with your goals and core values.”
We all have distinct stories in our life journeys. No matter what expertise or field of work we belong to, each has unique methods of accomplishing specific projects. At the same time, we all have different challenges and needs in our daily tasks. In this sense, we are all essential, and we all have a voice that can benefit other people.
In this episode, I want you to let go of your doubts and hesitations and jump out of your safe zone. Listen as I share my experiences and thoughts on how I brought myself out there in the podcasting world.
Know that there are people who share the same goals and values as you, and they need you, and the only way for them to know you is when you take a chance to explore and connect. You have that purpose of being a source of knowledge and realize how fulfilling it is to be a part of something big.
Join me and let your stories, messages, and experiences contribute to someone else’s life. Share this episode with your family and friends who have the same potential as you!
Exceptional Highlights:
- If you’re overthinking whether you’re going to start creating content and educating people about what to do, then, this is the best time for you to do that.
- Whether it’s the same industry, not all people would go for that big player because we have different personalities and behaviors. The ones that will resonate with your story and values are the people who will stick with you.
- You have to put yourself out there because you have to know these people, and you have to know their struggles. And you can be the solution to their problems.
Show Highlights:
Putting yourself out there contributes to your growth
Kai 2:11
- By sharing your knowledge, you do brain dumping. You record what you currently know, and you can listen and go back to it anytime. By doing this, you give yourself room to learn more.
Kai 2:45
- You wouldn’t know if someone needs your help unless you ask or make them aware of what you can do.
Connecting to people with the same frequency
Kai 3:05
- People will think that they have to do everything by themselves until they find the right person to help them with their struggles, pain, and the thing that slows them down.
Kai 3:58
- When they’re with the wrong group of people, and they find that someone exists who is more aligned with their values, which is YOU, they would go for you.
The four pillars of success
Kai 4:20
- The four pillars of success that we rely on are making decisions, taking action, analyzing results, and adjusting.
Kai 4:21
- You cannot go on to the last step, which is to adjust if you don’t have any results. You have to identify if what you are analyzing is either your results or your thoughts. The imagination that creates fear inside you prevents you from taking action.
Need help in strategizing & monetizing your podcast? Send us an email at kai@podkai.com
Website www.podkai.com
S2E17 – Creating Your Podcast Teaser Episode
Show Summary: “The teaser episode is an exciting and creative way of sharing a preview of your pre-recorded episodes, and it creates more excitement because it highlights the most substantial parts of your show.”
If you just started your podcast and are thinking of other ways to launch your show, a good episode that you can always record and release is the teaser episode. Besides the pilot, you can use it to help set the tone of your show, at the same time it is a creative way to create excitement and anticipation of what’s in store for your audience.
Join me on this episode as I discuss the importance of having a teaser episode for your podcast. Learn the 5 important things you need to produce an efficient and fun teaser that hooks your audience to watch out for your show.
Share this with your family and friends who are interested in starting up their own podcast!
Need help in strategizing & monetizing your podcast? Visit our website & book a call at www.podkai.com
Exceptional Highlights:
- A teaser is a mash-up of your episodes, and it is like a movie trailer that creates excitement, anticipation, and curiosity.
- You can repurpose it across your social media platforms to invite and create awareness of your upcoming podcast launching.
- You have to collate parts that create ‘aha’ moments or fun facts that you know people have no clue about until they hear your episode.
Show Highlights:
Collating interesting and substantial clips
Kai 4:36
- If your main goal is to provide education, you should give them upfront knowledge.
- If you want to show your outgoing personality, you should incorporate parts where you are joking around or having a fun conversation with your guests.
The importance of background music
Kai 5:23
- Your background music sets the mood of your brand personality.
Prepare your script and outline
Kai 7:09
- Some people are comfortable using a script to read as they add feelings to it. And for the outline, some people work well with free talking together with talking points they have to mention during their recording.
- Don’t forget to add your primary call to action because it tells your listeners what to do next after listening to the episode.
Need help in strategizing & monetizing your podcast? Visit our website at www.podkai.com
Important links mentioned:
S2E16 – The First Episode You Should Do – Your Pilot Episode
Show Summary: “Creating a pilot episode helps you set proper expectations with your listeners.”
Ready to dive into podcasting but don’t know what your first episode will be?
Then create your pilot episode! Pilot episodes help you set expectations with your listeners, and this is where you can warm them up and make them understand why they should listen to your show.
It will also help you set your podcast’s tone and save their time by telling them right off the bat if this is the right show for them or not. Through this, you can properly communicate what’s in it for them even before absorbing the upcoming episodes.
And in this episode, I share some guide questions that can help you create your pilot episode! When you’re done creating it, I encourage you to share it with me by simply tagging me on my social media pages (Facebook, Linkedin & Instagram) or emailing me at kai@podkai.com
Need help in strategizing & monetizing your podcast? Send us an email at kai@podkai.com
Exceptional Highlights:
- You have to share your story & your why. Stories are compelling, it creates a common ground and makes you relevant.
- You have to introduce podcasting to them, especially for those audiences that are not familiar with podcasting. Make them understand that podcasting is a great platform where they can learn a lot or get educated and entertained while multitasking.
- Sharing your purpose creates an instant connection with your listeners.
Show Highlights:
Your guide questions:
- Who is the host?
- Why create a podcast?
- What is the purpose of the podcast?
- Who is this for?
- When do you publish new episodes
- What is the length or average length of your episodes (Sorry, I forgot to mention this)
- This will help them prepare themselves as to how long they’re going to listen to you.
- What kind of education does it have?
- What kind of guests will it have?
- What is the promise of the podcast show?
Need help in strategizing & monetizing your podcast? Send us an email at kai@podkai.com
Website www.podkai.com
Links mentioned: